Is life unfair when you are poor?

Let’s talk about that.

There are a million books and advice columns on how to get healthy and wealthy, all telling you to work harder.

To boot strap.

To niche down.

To bank on bitcoin.

But what if the odds are stacked against you?

In The Unfair Advantage, successful startup entrepreneurs Ash Ali and Hasan Kubba laid out a game plan for leveraging your personal advantages. But what if you don’t have any?

What do you do when you’re broke, living pay check to pay check, and no one is coming to save you?

So you say you’re way down shit creek?

Meritocracy is a lie. The belief that hard work, grit and perseverance alone is enough to succeed in America is bullshit.

So tell us the authors of this unconventional business book.

“If I have learned anything on my entrepreneurial journey, it is that the media narrative on startup success can be very misleading. Around every corner, you’re bombarded with endless myths, hero-worship, PR, and hype.”

But the authors tell the story of their own success and it sounds just like the playbook for the American Dream:

Immigrant family.

Dropped out of school to work.

Read and studied everything on internet sales.

Hustled and boot strapped his way to London.

Landed a millionaire client who became his mentor.

Founded a startup and hit the jackpot with that dot com money.

So what gives? Why shit on merit when you earned it yourself?

Well, that brings us to the heart of the matter. Life is not fair. Business is not fair. And wealth definitely isn’t fair.

These guys have seen the other side of the closed door.

They reached the holy grail of money and wealth beyond their wildest dreams, and now theyre back to tell the rest of us how we can make it starting from the bottom.

Everyone loves and underdog story.

There are a lot of rags to riches stories in the world of start ups and hustle culture.

Oprah growing up in literal rags as she watched her granny do the wash out back.

Jeff Bezos driving west to Seattle with nothing but a beat up old car to found Amazon.

“It took me two years to ‘growth scrap’ my way to a viable startup that was generating real and significant profit. The startup had become my salvation. Never would I end up in a job I hated, working for some boss and counting off the minutes till lunch.”

The Unfair Advantage

Now, as a guy who has worked as a dishwasher. Shoveled shit out of faulty plumbing. Sliced my hands open on heating ducts. And delivered uber in the rain on a bicycle, I know a thing or two about hard work.

But my own success looks oddly similar to this London millionaire’s. The new rich life I authored for myself somehow resembles his dream scenario.

But I didnt need a growth hack or luck.

In fact, The Unfair Advantage‘s end goal sounds just like my reality:

“I had finally started living the passive income lifestyle. I genuinely did no work while travelling for weeks on end. My two years of blood, sweat and tears had paid off. ‘I earned this,’ I said to myself as I lay on a beach in Indonesia.”

But my dream took a lot more than two years. So what is the secret to success?

My unfair advantage is learning. The first step of my do LESS— Learn. Earn. Save. Sleep— lifestyle.

Oprah, Jeff Bezos and You

What is the one thing you have in common with the ultra successful?

You can learn more now. You can change your mindset today.

That’s why you are here and listening. You and I know that it is our one unfair advantage. Stay hungry. Stay Focused.

We have access to learn anything online. Time to start. You could even start with this book.

“Life isn’t fair. Life is too random and arbitrary to balance out and give everyone an equal share. We don’t all have the same opportunities. We don’t all get what’s coming to us. That’s why we have to make sure we are compassionate to others”

Education is THE great equalizer. That’s why I’m here. That’s my mission. That’s why I’m sharing my unfair advantage with you.

This is what I learned from a $62000 dollar graduate degree at a publicly funded Canadian university. Learning is free.

Because I am grateful for my knowledge and the luck and opportunity I received by being born in the Americas. I want to share that opportunity for free and help you educate your self. Learn first. Then earn.

The problem: do you really need to get lucky to get rich?

They say you have to be lucky to succeed. They say you have to go the right spot. Location and luck.

They also say that some people make good money, and work hard their whole lives and still worry and struggle with personal finances

“If you’re still not fully convinced, let us ask you this question: How many people do you know who have worked really hard their entire lives and yet are still not free of financial worries?”

But this is bad logic. I disagree. Making money is earning. Managing money is saving.

First you earn and then you save. These are two different skills. Two steps on your way to financial freedom.

There a thousands of stories about rich and successful people and entrepeneurs who blew all their cash.

The Wolf of Wall Street ended up broke and in jail.

Mike Tyson blew through tens of millions.

Walt Disney had to file for bankruptcy when he couldn’t pay his early debts.

According to Richard Wiseman in The Luck Factor, we make our own luck.

You and I both know opportunity arrives when you stay open and say, Yes.

But if you can manifest your own luck by showing up and doing the work?

Then unfair advantages you have created will start to snowball. This is called accumulative advantage. Now you just need a plan of action.

So whats next?

The Unfair Advantage offers to key strategies that you and I can take for ourselves.

First, audit yourself.

Mindset. Skills. Personality. Education.

Know thy self.

Now write down what you want and why.

This is defining your new rich life.

Set a clear, achievable goal.

“To achieve clarity in your communication, you need to be specific. Specificity is ultra-important.”

Once you know where you are going, you can use my do LESS— Learn. Earn. Save. Sleep— strategy to achieve your definition of wealth.

The last step is simple and the simple.

No luck needed. Start learning today.

🌊 My mission: I will teach you how to do LESS.

I believe everyone can learn to earn, save, and sleep well with financial freedom.

Thanks for reading.

I write copy & content. I teach courses. I show up everyday.

But I do LESS. Learn. Earn. Save. Sleep.